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Illustration is a fabulous way to show a
product
off in an eye catching way. How the illustration is rendered
depends entirely upon the brief, yet anything from
water colour to a
computer drawn image is
possible. People like to look at illustration and wonder as to
its' creation when an
adventurous use of media is explored - we look for a twist
to entice curiosity!
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Every now and then an unusual
treat
comes along where one can just be an artist, painting to your hearts desire.
Shown here are (left) murals which were kindly donated to charities
whilst in employment at Carlo Marchese Advertising, Brisbane.
These are displayed with the permission of
Childhood Cancer
Support and
Platypus Graphics.
GGA and Sharrons other
business
Works For Your House can do canvas
murals for
boardrooms,
hospitals, shops or your
home
as Sharron is also a qualified Interior Decorator!. It
doesn't hurt to ask and they can be for as little as $300.
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Sketching, cartooning or caricaturing
(left) can be a most enjoyable
pastime for an illustrator. As a selling medium,
the comedy of cartoon assists the viewer to relax and
think amiably of the advertiser, enjoying
a joke together. Comedy,
children and
animals are some of the best selling tools
in the world of advertising so why not use it.
Though a time
consuming passion, caricaturing
people allows us to show
certain strong traits of that characters personality
or behavior. It is an
excellent tool for attracting attention, getting a
laugh
and a point across all at the same time.
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The Grape
bottle,
product
and
catalogue illustrations were created whilst Sharron was working as a Senior Designer
and Illustrator at a Brisbane Advertising Agency. For 3 years, hundreds of
bottles were illustrated in
ink and pastel, scanned in and decorated with scanned labels, fitted digitally
to each bottle. The majority of bottles in all took only 40 minutes.
Some original bottle illustrations
would be used for other bottle shapes after a certain amount of creative
chopping up and changing colours and generally having a great time! The
wine makers or brewers lovely labels got a whole new lease on life with their
funky new packaging and the catalogue sales boomed.
See
what The Grape had to say about all the hard work.
Several composite product
illustrations were created too, for box sets like
Penfolds.
These involved an overall illustration of the product and scans of it as well,
later digitally blended for an intriguing ''how was that done'' effect.
The Grape
catalogues were printed at first once a month, and
then after it's huge success, every 3 weeks.
Each catalogue was given a theme at it's conception,
which would be answered with a selection of
thumbnail ideas for the client to choose from.
Themes could be
Valentines Day,
Pop Art
or
Summer Picnics
and always included a special product. A total
of 9 hours was allowed for the creation of the cover
art, though many of these were managed in 7 hours.
The
Van Gogh
styled cover won an Highly Commended Award at the
Australian Catalogue Awards in the Illustration
section, and another a first prize for Supermarket
Branding.
The style
lasted for 3 and a half years on the market and the
catalogues became collectors item for many Brisbane
wine lovers.
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Sharron illustrated a book called “Shipwrecked on English’ whilst working in
a London studio. Destined for English schoolrooms to assist with
the teaching of grammar, the story was a fantasy about a boy shipwrecked on a
strange island
where the inhabitants were words or the rules of grammar. A hugely
enjoyable story, it
was illustrated in lead pencil for economical printing, as well as
its lovely
silver colour. The characters were assigned medieval costumes in
amongst architecture settings.
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