These bottles were an
innovative way to show the clients products, that gained the agency
Sharron worked at , at the time, more clientele. Sharron
developed the idea herself given her strong illustration background
and the client just jumped at it.
The Grape bottles each took
20 minutes to illustrate and 10 minutes to render a splotch (Yalumba
below) with a stick and black ink. Labels for each bottle were
supplied flat, scanned and digitally fitted to each bottle.
The
beauty of these bottles were that they adopted the character of the
label and the spirit inside. Illustration is such a great way
to present your product in a different light. Contact us and
we'll show you how,
Created at Carlo Marchese Advertising, Brisbane. Shown with kind
permission of Mr Bruce Shaw, Design Services Manager of Coles Myer,
new owners of The Grape.