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When employing graphic designers to
promote your
business, you envisage enticing design unique to your business. It is vital
therefore, to supply an informative brief.
Offer your market demographics, product pros and cons, quality reference material, styles you like,
print quantities,
budget, deadline, sizes, stationery text, material for copy
writing and thoughts on business direction.
Good graphic design takes
time, don't leave it till the last minute. Average projects take 8 drafts
and a week to several months depending on our availability and your
response time.
Graphic design is an intensive process. There are lots of
choices to
make that shouldn't be rushed.
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Once a comprehensive brief has
been taken, we proceed onto
thumbnail designs, or at times lists of
ideas. This not only saves hours but allows a visual
communication between us, assuring all parties are
on the same wavelength - before proceeding any further. An idea
can then be further explored via the thumbnail method and then we can go
directly to the creation of that exact thumbnail concept. A
thumbnail is a
Nikko pen sketch with written notes alongside explaining what
colours may be, filters effects, type styles where a slogan
might fit...that sort of thing.
With a project like a
6
page brochure design there will be at least 2 thumbnail ideas,
but with some projects like
logo designs, you could get as many
as a dozen! The thumbnail designs can be followed to the
'T'. Once a thumbnailed
graphic design is chosen, we go straight into artwork, create
illustrations, buttons and bits etc, and put it all together on
computer.... and keep you up to date on budget as we go.
Here's what our clients have to say
about us
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